Wednesday, April 25, 2012

NFL Says Goodbye to Reebok, Hello to Nike

 NFL Says Goodbye to Reebok, Hello to Nike
By Ryan Kister

NFL fans all over the United States became a little worried to hear their favorite team might be in a fully redesigned uniform from Nike. No need to fret fans, Nike didn’t create another Ducks makeover.
Last season the NFL used Reebok as their sponsor for the uniforms until Nike took over Reebok earlier this spring.
“You look good, you play good,” said Jermichael Finley, who plays tight end for the Green Bay Packers.
Most of the NFL’s teams didn’t change drastically. Nike only made minor changes such as larger logos and adding the Nike swish. 
This is the Seattle Seahawks new jersey
One team took advantage of the makeover.  The Seattle Seahawks thought this was an excellent opportunity to start a rebranding campaign for Seattle. This included neon green trim down their pants and numbers. All of the Seattle players approved their new uniforms after Kam Chancellor, a defensive back for the Seahawks, modeled it.
“Seattle has the hottest uniforms in the NFL right now,” said Saints running back Pierre Thomas. “So I’m a little jealous. But I still love my all black. I think it looks nice.”
Players also wanted these new uniforms to be as light as possible.
“They don’t want anything to be weighing them down. They want to be faster,” said Todd Van Horne, Nike’s creative director for football and baseball.
The second most important thing was fit. “They (the players) want them to stretch and move with them.” Van Horne also stated.
Finley later stated about these new uniforms “It clings to your body so nobody can hold you; it's a real nice advantage because you get a lot of grabbing on the field."
This change from Reebok to Nike seems to have been a good thing for the NFL players as well as the fans.

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1 comment:

  1. Great way to equalize the uniform change of Seattle to UofO football, Ryan. The frame is present, but it is not blatantly obvious which would make this article even stronger. Good job!

    Ms. Clements

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